ADOR, the management agency of K-pop sensation NewJeans, has issued a stern warning regarding the group’s recent announcement of a temporary name change contest. This development comes amid an ongoing legal dispute between the agency and the popular girl group.
Agency’s Stance on Contract Validity
ADOR Affirms Exclusive Contract
ADOR maintains that the exclusive contract with NewJeans remains valid and binding. The agency stated that it is “diligently following the legal procedures to verify this position”.
Potential Consequences of Name Change
Severe Breach of Contract Warning
ADOR expressed concern that the members’ attempt to carry out independent entertainment activities, such as soliciting new stage names, could be considered a “severe breach of contract”. The agency finds this move “very unfortunate”.
NewJeans’ Recent Actions
Temporary Name Change Contest
On January 23, 2025, NewJeans announced a contest for a new temporary group name through their social media account, jeanzforfree. The group plans to receive submissions for two days.
Legal Implications
Ongoing Court Proceedings
ADOR emphasized that they are faithfully cooperating with court proceedings. The agency has filed a lawsuit to confirm the validity of the exclusive contract and seek an injunction to preserve its status as the management agency.
NewJeans’ Perspective
Group’s Stance on Return
In a separate statement, NewJeans declared they have “no intention of ever returning to Hybe and ADOR”. The members claim the two companies have continued to “harass and attack” them behind the scenes.
Future Plans
Upcoming Performance as NJZ
Despite the ongoing dispute, NewJeans, now known as NJZ, has announced plans to perform at ComplexCon Hong Kong festival in March 2025. The group intends to debut a new track during the event.This situation continues to evolve, highlighting the complex dynamics within the K-pop industry and the challenges faced by both artists and management agencies.
