The Korean Business Research Institute has unveiled its latest brand reputation rankings for boy group members in November 2024. These rankings showcase the influence and popularity of K-pop idols, derived from key metrics such as consumer participation, media coverage, communication, and community awareness.
This month’s analysis involved 745 boy group members, using big data collected between October 16 and November 16. Here’s a breakdown of the top-ranking stars and key insights into their rising popularity.
Top Performers in November’s Boy Group Member Brand Rankings
BTS’s Jin Secures the Top Spot
BTS’s Jin claimed the top position with an impressive brand reputation index of 4,208,846, marking a 20.62% increase from October.
Why Jin Leads the Rankings
- Key Phrases: High-ranking keywords in his analysis include “Happy,” “Running Wild,” and “ARMY.”
- Positive Sentiment: His positivity analysis revealed a 90.18% positive reaction score, highlighting strong fan support.
- His ongoing activities and connection with fans through social media and promotions continue to solidify his position.
Cha Eun Woo of ASTRO Takes Second Place
Cha Eun Woo from ASTRO secured the second spot with a brand reputation index of 3,680,064. His blend of acting and music engagements has kept him highly visible and adored by fans worldwide.
G-Dragon Re-enters the Top Three
BIGBANG’s G-Dragon made a strong comeback this month, ranking third with a brand reputation index of 3,426,896. As an icon of K-pop, his influence continues to resonate globally.
Rising Stars in the Top Five
Kang Daniel and Minho Shine Bright
Kang Daniel of Wanna One
Ranked fourth with a score of 2,134,972, Kang Daniel’s consistent engagement with fans and diverse projects keeps his brand strong.
SHINee’s Minho
Minho saw the biggest surge in rankings with a 130.07% increase, landing him in fifth place with a total score of 1,930,975. His growth reflects his efforts in solo projects and SHINee’s group activities.
Detailed Look at the Top 30 Boy Group Members
Notable Mentions
- BTS Dominance: BTS members including Jimin, Jungkook, V, and RM also claimed high positions, showcasing their enduring global influence.
- RIIZE’s Rising Stars: New-generation idols like Wonbin, Sohee, and Sungchan represent fresh talent making waves in the industry.
- SEVENTEEN’s Impact: Multiple members of SEVENTEEN, including Mingyu, Hoshi, and Jeonghan, demonstrate the group’s popularity.
Full Top 30 Rankings
- BTS’s Jin
- ASTRO’s Cha Eun Woo
- BIGBANG’s G-Dragon
- Wanna One’s Kang Daniel
- SHINee’s Minho
- BTS’s Jimin
- BTS’s Jungkook
- BTS’s V
- NCT’s Doyoung
- RIIZE’s Wonbin
- SHINee’s Key
- BTS’s j-hope
- NCT’s Jaehyun
- SEVENTEEN’s Mingyu
- BTS’s RM
- SHINee’s Onew
- RIIZE’s Sohee
- BIGBANG’s Taeyang
- Super Junior’s Kyuhyun
- EXO’s Baekhyun
- SEVENTEEN’s Jeonghan
- SHINee’s Taemin
- Super Junior’s Kim Heechul
- SEVENTEEN’s Wonwoo
- THE BOYZ’s Juyeon
- SEVENTEEN’s Hoshi
- RIIZE’s Sungchan
- RIIZE’s Anton
- THE BOYZ’s Hyunjae
- SEVENTEEN’s Seungkwan
Understanding Brand Reputation Rankings
Key Metrics Behind the Rankings
The brand reputation rankings are calculated using several key indicators, including:
- Consumer Participation: Gauging how actively fans engage with idols’ activities.
- Media Coverage: Measuring the idols’ visibility in news outlets and social platforms.
- Community Awareness: Assessing their public perception and online presence.
Celebrating K-Pop Excellence
The November boy group member brand reputation rankings reflect the dynamic nature of K-pop, where idols continually redefine their influence. Stars like BTS’s Jin, ASTRO’s Cha Eun Woo, and BIGBANG’s G-Dragon lead the way, inspiring fans worldwide.
