Blushington, the Manhattan-based beauty lounge known for its makeup, brow, and blowout services, is expanding its offerings with a groundbreaking service. The introduction of A Way With Wigs aims to provide a luxurious and uplifting experience for wig wearers, making wig care as glamorous as traditional hair services. This expansion coincides with Breast Cancer Awareness Month and the opening of Blushington’s first franchise in Boca Raton, FL.
Blushington Blazes a Trail in Wig Styling
Blushington’s CEO, Natasha Cornstein, recognized an underserved market: wig wearers. While Blushington has built a reputation for providing top-tier beauty services, Cornstein saw a gap in the market for a luxury wig care experience. “The current choices for [wig wearers] are not particularly special or uplifting,” Cornstein explained. She set out to change that by offering clients a high-touch service, complete with style options and convenient offerings like courier service for Upper West Side residents.
Specialized Wig Styling Services
Blushington’s wig care services offer a variety of options. Clients can choose from styles similar to traditional blowouts, or opt for more elaborate updos. The prices are comparable to upscale salons: a wig wash and blowout costs $80, while dry styling starts at $60, and updos can go up to $125. Kérastase treatment add-ons are also available. The typical turnaround time for wig services is 24 to 72 hours, depending on the drying process of the wig cap, although same-day service may be offered in certain situations.
Six Months of Specialized Training
Ensuring top-quality service, Blushington stylists underwent six months of intensive training before they began working on clients’ wigs. Cornstein emphasized the importance of training due to the emotional and financial investment customers make in their wigs. Stylists learned how to work with different types of wig fibers, lengths, and textures to ensure proper care.
“There are similarities and differences in doing a blowout,” Cornstein said. For example, drying a wig can take twice as long due to the special care needed for the lace cap. Despite the differences, Blushington’s trained professionals seamlessly adapted their skills, offering a unique service to their clients.
Meeting the Needs of Diverse Clients
Blushington aims to serve three main groups of wig wearers: those who wear wigs for fashion, those who wear wigs for religious reasons, and those experiencing hair loss due to medical conditions. Cornstein noted that hair loss is a particularly emotional experience, especially for women dealing with conditions like chemotherapy or alopecia. The new service brings wig-wearing out of the shadows and into a more positive light.
A Growing Market for Wig Care Services
Cornstein sees a significant business opportunity in wig care, citing the $5 billion U.S. wig market with an expected growth of 8.2% year over year through 2032. Blushington’s expansion into wig styling not only fills a cultural need but also represents a smart business decision. “We’ve seen real excitement from franchise candidates around this service because it’s so unique and sets us apart,” Cornstein said.
Leading the Industry in Wig Care
Blushington’s move into wig styling sets the beauty lounge apart from its competitors, positioning it as an industry leader. Cornstein hopes that other salons will follow suit in offering similar services. “As an industry, we have a huge opportunity to make the servicing of wigs a more positive, uplifting experience,” she said. Blushington’s focus on inclusivity and luxury is setting a new standard in the beauty world.
Conclusion: Redefining Wig Care with Luxury and Compassion
Blushington’s expansion into wig styling and care highlights its commitment to providing inclusive and high-quality services to its clients. By offering a luxurious experience tailored to the unique needs of wig wearers, Blushington is paving the way for a new approach to wig care, blending beauty, convenience, and compassion.
