JuE Wong Takes the Helm at Performance Beauty Group
Veteran beauty industry executive JuE Wong has been appointed as the new CEO of Performance Beauty Group (PBG). PBG, owned by private equity firm Gauge Capital, manages a portfolio of high-performing beauty brands. With this new leadership, Wong will oversee popular brands including Grande Cosmetics, Bondi Boost, Babe Original, Lilly Lashes, and more, positioning the company for future growth and innovation.
Wong’s Vision for Growth and Innovation
Brand Relevance and Consumer Engagement
JuE Wong expressed her enthusiasm for the role, emphasizing her goal to strengthen PBG’s brand relevance with consumers. By focusing on deepening relationships with brand partners and applying a technology-first approach, Wong aims to accelerate growth and scale the business. Her leadership will focus on expanding the presence of PBG’s diverse portfolio in the competitive beauty market.
Strategic Leadership Backed by Industry Expertise
Wong’s Impressive Track Record
With an extensive career in the beauty sector, Wong brings a wealth of experience to PBG. Prior to joining the group, she led Olaplex Holdings Inc. as CEO, where she successfully took the company public in 2021. Her leadership experience spans multiple prestigious roles, including CEO of Moroccanoil, President of Elizabeth Arden, and CEO of StriVectin. Wong’s background positions her as a key figure to drive PBG’s continued success.
Gauge Capital’s Confidence in Wong
Gauge Capital, the private equity firm behind PBG, is confident in Wong’s ability to lead the company to new heights. James Jackson, a partner at Gauge Capital, expressed excitement about the collaboration, stating, “We are confident her experience will help us strengthen PBG’s leadership in our key categories.” Gauge Capital currently manages more than $3 billion in capital, with beauty as a core sector of its investment strategy.
Looking Ahead: The Future of Performance Beauty Group
With JuE Wong at the helm, PBG is poised for significant growth and expansion in the beauty industry. Leveraging her expertise and focus on innovation, PBG aims to further solidify its leadership in lashes, brows, haircare, and other key beauty categories. Wong’s proven track record of success and strategic vision promises an exciting future for the Performance Beauty Group and its brands.
